NOA Reaffirms Role, Strengthens Nationwide Communication and Citizen Engagement

By AL-Kadriyar Abdullahi

The National Orientation Agency (NOA) has reiterated its role as the Federal Government’s principal communication body, highlighting its extensive grassroots network and daily citizen engagements nationwide.

Director-General Lanre Issa-Onilu spoke during an interview with the Federal Road Safety Corps (FRSC) at NOA Headquarters in Abuja, emphasizing that the agency’s officers actively visit markets, motor parks, traditional rulers, and town halls to educate citizens directly.

These engagements, often in partnership with FRSC, form a core part of NOA’s routine nationwide sensitisation efforts.

Issa-Onilu stressed that NOA operates under statutory mandate, noting that its 818 offices dedicated to communication surpass most other government agencies with just a single communications department.

He highlighted that collaborations with agencies such as FRSC are a fulfillment of this statutory duty, not a favour.

On government responsiveness, Issa-Onilu urged fairness, citing Nigeria’s fiscal constraints with a population of roughly 240 million.

Comparing Nigeria to Brazil, he explained that limited revenues require careful prioritization of obligations such as debt servicing, infrastructure, security, and minimum wage implementation.

Addressing modern communication challenges, the DG noted NOA’s multi-platform strategy, combining traditional media, social media, influencers, and publications.

He revealed that NOA has launched its own AI platform, making it the first government agency to deploy artificial intelligence in communication.

Issa-Onilu also urged motorists to prioritise safety, obey traffic rules, and value their lives as the first step toward safer roads.